Claiming your Google+ Local page is essential for every business and this is the reason why: The way your customers look for information about the products and services they need has changed forever. A massive 82% of customers now look for a local business on the Internet instead of traditional … [Read more...]

Some businesses make the mistake of thinking that social media is just a case of signing in to Facebook, Tweeting, creating a LinkedIn profile or signing up for Google Plus. It isn't that easy. To get value from social media, you must share value. That is the key to successful social media marketing … [Read more...]

Why You Need To Know About Search Engine Optimization It's Time to Stop Hiding. You need to find out exactly what search engine optimisation (SEO) is and why it is so important for your company. As soon as some business owners hear the term Search Engine Optimization their eyes glaze over and … [Read more...]

Managing your online reputation is an important component of online public relations. In this day and age your potential customers will probably decide to 'Google' your name or company when deciding whether to buy from you or use your services or not. While this is great news for consumers who can … [Read more...]

Â? Quick changes you can make to your website that will get more sales. Â? Make your website come to life and earn more money. Â? Significantly increase your sales by encouraging more visitors to buy from you or use your services. Why is it that some websites consistently bring in sales, day … [Read more...]

Perhaps you have flicked through a magazine or you have passed a promotional poster and you saw an advertisement with a small box filled with random black squares against a white background. You might have wondered what it was. Well wonder no more, because that, my friend, is a QR code. Once you … [Read more...]

Pinterest has fast become a force to be reckoned with in the world of social media, and its influence is still growing, not just in bringing products to the attention of consumers in a visual marketplace but in resulting sales. According to Wishpond, referrals that come from Pinterest spend a … [Read more...]

As a business, if you are not sharing content about your business on Facebook then you are missing a huge opportunity. With more than 1 billion active users it is the leading platform for brands and companies to connect with consumers. Now we are not saying that over 1 billion people are going … [Read more...]

In October 2012 Paypal sent an email to all business owners emphasizing how important mobile marketing has become. It revealed the true extent of how people use their mobile phones to shop online. They shared 3 official statistics proving that our behaviour is changing due to this evolving … [Read more...]

Just because you can see your desktop site on a mobile phone doesn't mean that it's mobile-friendly. Mobile sites are specifically designed for the small screen, with the needs of mobile users (your customers) in mind. A mobile-friendly site helps your business connect with customers and drive … [Read more...]