As a business, if you are not sharing content about your business on Facebook then you are missing a huge opportunity. With more than 1 billion active users it is the leading platform for brands and companies to connect with consumers. Now we are not saying that over 1 billion people are going … [Read more...]

In October 2012 Paypal sent an email to all business owners emphasizing how important mobile marketing has become. It revealed the true extent of how people use their mobile phones to shop online. They shared 3 official statistics proving that our behaviour is changing due to this evolving … [Read more...]

Just because you can see your desktop site on a mobile phone doesn't mean that it's mobile-friendly. Mobile sites are specifically designed for the small screen, with the needs of mobile users (your customers) in mind. A mobile-friendly site helps your business connect with customers and drive … [Read more...]

Q. I can see my website on my phone so does that mean that it is already mobile-friendly? A. Not necessarily as most sites will show up on a Smartphone. However, unless they have been especially designed with mobile in mind they won't provide a very good user experience for your customers and … [Read more...]

When it comes to internet marketing, most businesses have made the effort to try and have a presence on at least one of the popular Social Media sites: Facebook; Twitter; Pinterest; YouTube. These sites are viewed as the 'fun' cousins of the Social Media world, the site everyone seems to want to … [Read more...]

Social Media has definitely changed the way we interact with people. Most people get up each morning and check their Facebook accounts without thinking twice! If you run any type of business at all, you need to incorporate some form of social media marketing into your business plan. The … [Read more...]

You might have heard the saying that the "money is in the list" but not really understood what it means or why it is so important. Simply put, having a mailing list gives you the power to contact people again and again, promoting your products, your services, your website...whatever you like … [Read more...]

Winning new customers is much more expensive than selling more to your existing clients. Knowing who your best customers are can help you improve customer satisfaction and sell more to these existing customers. Gaining new clientele is one of the most difficult aspects of running a business, so … [Read more...]

You Can't Delay Claiming Your Google+ Local Page Any Longer Google Plus Local is one of the best kept secrets that successful businesses don't want their competitors to know about. However the word is spreading and more businesses are catching on and jumping on to this goldmine. If your … [Read more...]

Pinterest used to be an elite Social Media networking site. Time was, you needed to be invited to join, either by an existing member or by requesting an invitation from Pinterest and then waiting to see if the Pinterest found you a suitable addition. But that has all changed recently, thanks … [Read more...]